South Dalmatia region has the longest tradition in tourism in Croatia, thanks to exquisite nature beauty, historical heritage and widely known healing characteristics of climate and vegetation.

Its capital, Dubrovnik is one of the most prominent tourist destinations on the Adriatic thanks to over a thousand year old history that is visible in every part of this city. The city is a living museum and a live stage, and has an ideal connection between its historical past and the modern day. The town is surrounded by 1940 meters long medieval walls, which are preserved in their original form- they are open to visitors and are the city's greatest attraction. Dubrovnik is mainly a cultural destination, which asides from monuments of interest, offers a series of cultural events and festivals such as the annual Dubrovnik Summer Festival - a 45 day-long cultural event with hosting international media stars, presenting live plays, concerts, and games. Festival boasts with a world's most beautiful and dramatic stage for Hamlet play in Lovrijenac fortress.